Katrina Kaif newest face of Lux

Katrina Kaif will be joining the brigade of divas like Aishwarya Rai and Priyanka Chopra as she has signed to be the brand ambassador of Lux soap.

The company, which today launched Lux Purple Lotus and Cream said the actress will be endorsing the new variant.

"We are very pleased to have Katrina Kaif on board, to endorse our new Lux Purple Lotus and Cream variant, enriched with essential beauty oils," HUL Vice-President (Home and Skin Cleansing) Sudhanshu Vats said in a statement.