The Bollywood superstar has taken the endorsement world by storm.
She has increased her endorsement price tag nearly three-fold to Rs 6 crore per product in just two years. But the queue of companies willing to shell out more is getting longer by the day.
Meet Katrina Kaif, Bollywood’s new queen of endorsements. She has eight deals going, including Unilever’s Lux, PepsiCo, Gitanjali Jewellers and Etihad Airways.
Vivek Kamath director of Matrix, which handles her endorsements, says in the last six months alone, she has declined 27 brand endorsement offers. "For her, it is not a quantitative game, but a qualitative one," Kamath says.
Industry experts agree that Kaif can afford to pick and choose because she commands the highest endorsement price tag amongst top women actresses (others get Rs 2-4 crore). There are only a few male superstars who get paid more than her — Shah Rukh Khan, Akshay Kumar and Aamir Khan charge around Rs 8-10 crore.
Kamath says Kaif chooses only those brands which are amongst the top three in their category.
Her dominance in the endorsement sweepstakes is reflected in a survey by AdexIndia (part of TAM India) which tracks the amount of time that celebrities occupy in TV advertisements. Kaif topped the charts with a 6 per cent share of all TV ads between January and June this year.
Mehul Choksi, chairman and MD, Gitanjali Group, which replaced Aishwarya Rai with Kaif to endorse the premium Nakshatra brand, says "Kaif is truly a Lady Luck for us".
So what makers her tick? What has helped Kaif were the recent successes at the box office.
Ad gurus say what makes Kaif real hot property is the fact that she can connect to various segments of the audience with equal ease. Ad maker Prahlad Kakkar feels she combines classy looks with a girl-next-door charm.
Adds Piyush Pandey, Executive Chairman, Ogilvy & Mather: The conventional wisdom that Kaif caters to only a niche audience isn’t true. "She has endorsed premium brands but she is not cold and aloof. For a brand like Lux, which is positioned as a soap for ultimate beauty, her endorsement has helped the brand’s premium positioning," he says.
Others state the obvious — her "sexy" image adds to the aspirational value of the products she endorses. Rajnish Sahay, CEO, Percept Talent Management, thinks it has a terrific positive impact on the products she is associated with.
India Inc is equally enthusiastic. Listen to PepsiCo, which was looking at cutting the clutter in the mango juice category where there are numerous products like Coke’s Maaza and Parle’s Frooti. "She is a perfect personification for Slice and its campaign that celebrates Mango indulgence. With Kaif, Slice has been able to connect with consumers like never before" says a Pepsico spokesperson.
Others agree. Hindustan Unilever also has a clear reasoning for using Kaif for Lux. Says an HUL spokesperson: "Lux is ‘the beauty soap’ of ‘the stars’. For the new innovation of Lux Purple and Cream variant, we chose Kaif as we felt that she was simply the best fit".
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, says the airline’s’ partnership with Kaif will help build Etihad’s brand name globally. The actress will work on a series of initiatives to promote the airline in Etihad Airways’ key markets such as the UAE, the US and the UK.
Ironically, the reports about Kaif’s split with long-time boyfriend Salman Khan have also had a rub-off effect on her popular appeal. "In India, single women have more value as an endorser," says an advertising expert.
While no one is sure whether the reports are true, the consensus is that her love affair with the Indian audience is set to become a long drawn one.
Katrina Kaif
Katrina Kaif
Katrina Kaif
Katrina Kaif
Katrina Kaif
Minggu, 29 Agustus 2010
Sabtu, 28 Agustus 2010
Hot Model Angela Wiberia Sexy in Swimsuits
Bikini models this one is very aesthetically sexy swimsuit dress and her face is beautiful and sensual. This sexy model named Angelia Wiberia regular on the call Angel.
Photocall for this year's swimsuit edition, Angelia Wiberia admitted had fallen on the coral beach and wounding several parts of his body. But, it's all done with ease. "I enjoy it, because it adds to the experience for me," she said.
Angelia Wiberia " Sexy in Swimsuits "
Photocall for this year's swimsuit edition, Angelia Wiberia admitted had fallen on the coral beach and wounding several parts of his body. But, it's all done with ease. "I enjoy it, because it adds to the experience for me," she said.
Angelia Wiberia " Sexy in Swimsuits "
Foto Hot Artis dan Model seksi Bella Saphira
Artis dan model seksi bella saphira tidak terdengar lagi gosipnya di internet, gadis yang mempunyai paras cantik dan selalu tampil seksi ini beberapa waktu lalu selalu digosipkan di internet karena foto hot bella saphira kelihatan celana dalam nya yang tentunya banyak di cari di internet.
Foto Hot Artis dan Model seksi Bella Saphira
10 Artis dan Model Seksi 2010
Artis dan Model Seksi. Inilah daftar 10 Artis dan Model Seksi 2010 menurut majalah FHM. Bek Chelsea, Ashley Cole mungkin akan menyesali perselingkuhan yang harus menyebabkan ia terancam kehilangan istrinya, Cheryl menyusul penobatan anggota Girls Aloud itu sebagai Wanita Terseksi Sedunia 2010 versi majalah pria FHM.
Penyanyi berusia 26 tahun itu ternyata masih menjadi favorit di kalangan pria seantero Britania Raya setelah hasil polling 100 Wanita Terseksi Dunia yang diadakan FHM memberinya gelar yang sama dari yang ia raih tahun lalu.
Cheryl mengalahkan bintang film TRANSFORMERS, Megan Fox serta model pakaian dalam Victoria’s Secret, Marissa Miller yang masing-masing harus puas menduduki peringkat kedua dan ketiga.
Colin Kennedy, Editor-in-Chief FHM, mengklaim kalau artis pujaan publik Inggris itu merupakan pemenang yang sudah tampak jelas untuk proses pemilihan tahun ini.
“Setelah memonopoli headline dan mendominasi layar kaca untuk kurun waktu 12 bulan, ia berhasil membawa pulang gelar tersebut untuk tahun kedua secara beruntun, meninggalkan semua pesaingnya,” ujar Kennedy.
Pendatang baru yang masuk secara signifikan dalam sepuluh besar adalah bintang TWILIGHT, Kristen Stewart yang langsung menempati posisi keenam.
Sementara model dan aktris, Kelly Brook juga melakukan lompatan besar sebanyak 41 tingkat dari posisinya tahun lalu dan kini merangsek ke posisi ketujuh.
10 Artis dan Model Seksi 2010 menurut FHM Magazine :
Penyanyi berusia 26 tahun itu ternyata masih menjadi favorit di kalangan pria seantero Britania Raya setelah hasil polling 100 Wanita Terseksi Dunia yang diadakan FHM memberinya gelar yang sama dari yang ia raih tahun lalu.
Cheryl mengalahkan bintang film TRANSFORMERS, Megan Fox serta model pakaian dalam Victoria’s Secret, Marissa Miller yang masing-masing harus puas menduduki peringkat kedua dan ketiga.
Colin Kennedy, Editor-in-Chief FHM, mengklaim kalau artis pujaan publik Inggris itu merupakan pemenang yang sudah tampak jelas untuk proses pemilihan tahun ini.
“Setelah memonopoli headline dan mendominasi layar kaca untuk kurun waktu 12 bulan, ia berhasil membawa pulang gelar tersebut untuk tahun kedua secara beruntun, meninggalkan semua pesaingnya,” ujar Kennedy.
Pendatang baru yang masuk secara signifikan dalam sepuluh besar adalah bintang TWILIGHT, Kristen Stewart yang langsung menempati posisi keenam.
Sementara model dan aktris, Kelly Brook juga melakukan lompatan besar sebanyak 41 tingkat dari posisinya tahun lalu dan kini merangsek ke posisi ketujuh.
10 Artis dan Model Seksi 2010 menurut FHM Magazine :
Jumat, 27 Agustus 2010
Katrina Kaif Shoots For Etihad Airlines 2010 News
Despite being break up reports with Salman Khan, Bollywood actress Katrina Kaif has been flying-high these days.
The beautiful actress has been appointed as brand ambassador of Etihad airlines and the lanky lass has shot interesting advertisement to promote the luxurious international flight.
The commercial was choreographed by Farah Khan in which, Katrina will be seen dancing with fellow passengers to give the feel of Etihad airlines motto “It feels good to fly with the best”.
In some other pics, Katrina Kaif has been seen sleeping comfortably on plane seat during journey while some pics show Katrina seating and enjoying the journey.
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The beautiful actress has been appointed as brand ambassador of Etihad airlines and the lanky lass has shot interesting advertisement to promote the luxurious international flight.
The commercial was choreographed by Farah Khan in which, Katrina will be seen dancing with fellow passengers to give the feel of Etihad airlines motto “It feels good to fly with the best”.
In some other pics, Katrina Kaif has been seen sleeping comfortably on plane seat during journey while some pics show Katrina seating and enjoying the journey.
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Kamis, 26 Agustus 2010
Katrina Kaif Desi Barbie Doll
Katrina's Desi Barbie doll to be launched Worldwide
Bollywood actress Katrina Kaif has enough international appeal to charm the viewers and now the ‘Desi Barbie’ inspired by the actress will just be an added factor to it as the doll is now ready to get a worldwide launch.Till now, the Katrina Kaif doll was enclosed at a Barbie museum in the US. Now, the makers have decided to market the doll all over the world from this December. There is a plan of a global launch of the doll. But at this moment, neither the people related to this Barbie nor Katrina is allowed to open their mouth about it.
However, as per the information from a reliable source, on Wednesday, a representative of the company has reached Mumbai to discuss about it and has taken the face shots of Katrina for developing the Barbie model. These dolls would be given the exact look of the actress and will be offered in a box carrying her description.
A source has informed that Katrina was in strong support of marketing the dolls in India first. The actress wanted to expand her ‘Barbie’ image with the help of this doll. However, the dolls will not now have a worldwide launch by this year-end. Initially, the makers wanted the doll to be dressed in only western attire but on Katrina’s insistence they also included the Indian attires like sarees and salwar-kameezes.
The source informed that the selection of clothes and accessories for the doll is being done by Katrina personally.
Katrina Kaif
Katrina Kaif
Katrina Kaif
Katrina Kaif
Katrina Kaif
Artis dan Model Seksi Joanna Alexandra di Playboy Indonesia
Playboy Indonesia sempat beredar dan salah satunya artis dan model seksi Joanna Alexandra menjadi Centerfold Model Playboy Indonesia Magazine.Joanna Alexandra kerap dipanggil dengan Joana atau juga Jo, lahir di Jakarta, 23 April 1987. Ia adalah aktris model dan juga aktris sinetron.Perjalanan karirnya diawali sejak kelas tiga SMP, saat akan membuat baju di butik milik perancang Adjie Notonegoro.
Sampai di sana ditawarin menjadi model dan mendapat pendidikan selama tiga bulan. Setelah itu dikontrak oleh agency milik Adjie, Flash.Putri pasangan Jafrey Kaerupan dan Nina Larasati itu pernah menjadi bintang iklan produk Ponds dan membintangi sinetron SI BAJAJ dan JOMBLO. Pernah membintangi film CATATAN AKHIR SEKOLAH dan LEWAT TENGAH MALAM.Selain ia juga pernah menjadi bintang video klip, lagu-lagu milik Peterpan, Omelet, Padi, Pangeran, Galagasi dan Pandawa Lima.Joanna Alexandra Main dalam Film terbaru 2010 Belum cukup Umur The Movie.
Tagged as : Playboy Indonesia, Artis dan Model Seksi Joannna Alexandra, foto Bikini Joanna, Playboy Indonesia Pose Joanna Alexandra, foto Syur Joanna Alexandra, Joanna Alexandra Belum Cukup Umur.
Sampai di sana ditawarin menjadi model dan mendapat pendidikan selama tiga bulan. Setelah itu dikontrak oleh agency milik Adjie, Flash.Putri pasangan Jafrey Kaerupan dan Nina Larasati itu pernah menjadi bintang iklan produk Ponds dan membintangi sinetron SI BAJAJ dan JOMBLO. Pernah membintangi film CATATAN AKHIR SEKOLAH dan LEWAT TENGAH MALAM.Selain ia juga pernah menjadi bintang video klip, lagu-lagu milik Peterpan, Omelet, Padi, Pangeran, Galagasi dan Pandawa Lima.Joanna Alexandra Main dalam Film terbaru 2010 Belum cukup Umur The Movie.
Tagged as : Playboy Indonesia, Artis dan Model Seksi Joannna Alexandra, foto Bikini Joanna, Playboy Indonesia Pose Joanna Alexandra, foto Syur Joanna Alexandra, Joanna Alexandra Belum Cukup Umur.
Adelia - Galeri Foto Adelia Pacar Baru Pasha Ungu
Adelia Cantik dan Seksi itu mungkin kesan pertama melihat sosok dari Adelia Perempuan yang diakui sebagai teman dekat Pasha ini, daripada penasaran di bawah ini merupakan Foto Galeri Adelia Pacar baru Pasha Ungu tersebut.
Baca juga berita tentang kedekatan Adelia sebagai Pacar Baru Pasha Ungu tersebut
Pacar Baru Pasha Ungu
Pacar Baru Pasha Ungu cantik dan seksi sekali, sudah banyak foto dari Pacar Baru Pasha Ungu tersebut beredar di internet. Vokalis grup musik Ungu Pasha mempunya gandengan baru. Ia pun tidak malu lagi menggandeng kekasih barunya itu pada acara ulang tahun SCTV di Pantai Karnaval Ancol, Jakarta Utara, Selasa (24/8) lalu.
"Adelia ini buat gue sebuah berkah Ramadan. Dia orangnya baik dan kita berdua saling memperhatikan satu sama lain," kata Pasha dalam tayangan Halo Selebriti, Kamis (26/8). "Kenalnya? Dikenalin sama temen gue dua bulan lalu. Ya, pokoknya doakan saja supaya semuanya lancar."
Jalinan kasih Pasha dan Adelia sepertinya bukan hubungan yang main-main. Untuk menunjukkan keseriusan cintanya kepada dara cantik berambut pendek itu, Pasha telah mengenalkan Adelia kepada anak-anaknya. Tidak hanya itu, Pasha juga telah mengantongi restu dari kedua orangtuanya.
"Sudah dikenalkan ke Sakinah (putri Pasha). Sudah sama semuanya deh, pokoknya. Apalagi orang tua gue. Tahu sendiri kan orang tua gue kayak gimana orangnya? Mereka sih support-support aja. Intinya kasih doa buat gue. Dan kalau gue sudah berani bawa cewek ke tempat kerja, itu berarti gue udah nyaman," ungkap pemilik nama asli Sigit Purnomo Samsuddin Said itu.
Ayah Pasha, Samsuddin Said, angkat bicara. "Kalau memang jodohnya, siapa pun dia kita pasti welcome. Karena kita tidak mungkin syiah, kalau dia tidak mau. Pasti kan seleranya Pasha jelas. Cuma kita menginginkan perempuan ini bisa mengerti pekerjaannya Pasha. Bisa mengurus Pasha. Dan bisa dekat dengan putra-putrinya," jelas Samsuddin.
Di tempat berbeda, Okky Agustina —mantan istri Pasha—mengatakan, tidak keberatan bekas suaminya punya pacar baru. "Siapa pun perempuan itu, kalau dia bisa membuat Pasha bahagia dan ceria lagi. Aku akan berdoa untuk kelangsungan hidup mereka," kata Okky
Rabu, 25 Agustus 2010
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